Blog
Logo design tips, branding advice & creative resources
Design Trends
Flexible Logos: Why More Brands Are Designing Identities That Move
From touring orchestras to app icons, more brands are building logos designed to flex and adapt rather than stay fixed. Here's what that means for your business.
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Industry News
Should Your Small Business Have a Mascot? What Duolingo and Crocs Get Right
Mascots are back in a big way. Here's when a character mark genuinely helps a small business, and when it's just clutter on your logo.
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Branding Strategy
Refresh, Don't Reinvent: What a Subtle Logo Update Can Teach You
A subtle refresh can protect decades of brand recognition better than a full redesign. Here's how to tell which one your logo actually needs.
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Design Trends
Retro Rebrands: Why Nostalgia Branding Is Having a Moment
Fast food chains are digging into their design archives for a reason. Here's when reviving your brand's past pays off, and when it just looks dated.
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Branding Strategy
One Brand, Many Locations: What Museum Branding Teaches Small Businesses
Cultural institutions are redesigning identities to unify multiple locations under one recognisable brand. Here's what that means if you run more than one.
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Small Business
Logo Design for Small Businesses: The Complete 2026 Guide
What to spend, how to brief a designer, and what to check before you accept your logo. A practical no-fluff guide for small business owners.
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Industry News
AI Logo Design in 2026: What It Can Do, What It Can't, and What It Means for Your Brand
AI logo tools are everywhere. Here's an honest look at where they genuinely help, where they fall short, and why professional designers still matter.
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Design Trends
Logo Design Trends 2026: What's In, What's Out and What Lasts
From kinetic logos to earthy palettes, we break down the biggest design trends shaping brands this year — and which ones are worth adopting long-term.
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Branding Strategy
7 Signs It's Time to Rebrand Your Business (And How to Do It Right)
A dated or misaligned brand can silently cost you customers. Here are 7 clear signals your business is ready for a rebrand — and how to approach it.
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Branding
Colour Psychology in Logo Design: How the Right Hues Build Instant Trust
The colours in your logo communicate emotion before a single word is read. Learn how to use colour psychology to strengthen your brand identity.
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Design Fundamentals
Typography in Logo Design: Why Your Font Choice Says More Than You Think
Serif, sans-serif, script, custom lettering — your typeface communicates personality and authority before anyone reads your name. Here's how to get it right.
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Resources
Logo File Formats Explained: Which Files You Need and Why
AI, EPS, SVG, PNG, PDF — logo files can be confusing. Here's a plain-English guide to every format, what it's for, and which ones you must always have.
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Logo Design
5 Tips to Choose the Right Logo Designer for Your Business
With hundreds of logo design services online, picking the right one can feel overwhelming. Here's what to look for before you spend a single dollar.
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Branding
What Makes a Good Logo? The 5 Principles Every Business Should Know
A great logo is simple, memorable, versatile and timeless. But what does that actually mean in practice? We break it down with real examples.
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Resources
How to Get a Professional Logo Without Breaking the Bank
You don't need a $5,000 agency to get a logo that looks a million dollars. Here's how to get professional quality at a startup-friendly price.
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